Forsa blog

Notes from the marketplace.

How the food we sell gets to be cheaper, what merchants actually asked us for, why a countdown changes dinner, and what 250 kitchens taught us about the end of service.

loading state on a phone screen Product 3 min

Speed is a feature of hunger.

A food app that takes four seconds to show a price has already lost the decision. 01 onboarding screen on a phone Product 3 min

We ask for almost nothing.

Every field in a signup form is a reason to close the app. Most food marketplaces ask for eleven. 02 app screens on a desk, side by side Product 4 min

The console is a phone, not a desktop.

Merchant software written for a desk goes unused in a business run from a pass. 03 search field on a phone screen Product 4 min

Search is for people who already know.

Adding search was easy. Deciding how much weight to give it took much longer. 04 checkout screen on a phone Product 4 min

One basket, four kinds of offer.

Letting a full-menu dish, a happy hour item and a surplus bag share a checkout was harder than it sounds and non-negotiable. 05 map view with pins on a phone Product 4 min

We removed the map.

A map view looks essential on a food marketplace and answered a question almost nobody was asking. 06 notification on a lock screen Product 3 min

We send fewer notifications than we could.

Every push is a withdrawal from a small account. Spending it on the wrong drop costs more than the order is worth. 07 app feed on a phone, held Product 4 min

The feed is the whole product.

What Forsa shows you first is the only design decision that really matters. 08
Written by the Forsa team, Amman. These pieces are updated as the market moves. For day-to-day changes, follow us on Instagram and Facebook. Back to Forsa